CNBC AI News, August 8th – Dong Mingzhu, Chairperson of Gree Electric, took to the stage today at the China Brand Festival, delivering a characteristically assertive speech.
While showcasing Gree’s products and corporate ethos, Dong issued a bold challenge to the audience: “If you’re not using Gree’s washing machines and refrigerators, you’re making a mistake.”
“My refrigerators are incredibly energy-efficient,” Dong claimed, adding that they can keep “fruits and vegetables fresh for up to twenty days, as if they were just picked from the garden, preserving all their nutrients.” This statement underscores Gree’s focus on innovation in home appliance technology aimed at both cost savings and enhanced consumer experience.
This unreserved marketing approach is not new for the Gree Chairwoman. At the opening ceremony of the 2024 Zhuhai Young Entrepreneurs Training Class, Dong stated, “I often say something that people consider impolite: If you don’t use Gree, you’re a fool.” Industry observers note that such bluntness, while controversial, has arguably contributed to Dong’s recognizable brand and Gree’s market presence.
Dong explained her reasoning: “Gree can save you 20% to 30% on your electricity bill each year. How much is that over ten years? You’ll save enough to buy several new air conditioners! Why wouldn’t you use it? Secondly, our air conditioners are designed for your health.” She subtly addressed consumer perceptions and preferences, including those that suggest higher airflow means better cooling, a point she firmly disputes by highlighting the health benefits of Gree’s technologically advanced designs.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/6685.html
