NIO

Nio’s new brand, Ledao, is running a localized pilot program using the L60 model for Didi’s premium ride-hailing service. This move, aimed at broadening consumer access, has sparked discussion. Nio executives address public concern, clarifying this is a limited trial to potentially compete with the BYD Han in the RMB 200,000 segment. They aim to provide consumers with a Ledao experience through a curated program.

NIO Inc. reported strong May 2025 delivery figures. May deliveries reached 23,231 vehicles, a 13.1% year-over-year increase. Year-to-date deliveries totaled 89,225, up 34.7% year-over-year. Cumulative deliveries reached 760,789 vehicles by the end of May, reflecting growth across its NIO, ONVO, and FIREFLY brands. The company’s strategic expansion targets diverse segments.

The 2025 Future Automotive Pioneers Conference in Shenzhen highlighted NIO’s advancements. CEO William Li unveiled the unified brand presence of NIO, ONVO, and Firefly, cleverly referencing “Willing to Win” in Chinese. He also emphasized NIO’s commitment to Shenzhen’s innovative spirit and its extensive charging network utilized by 90% of non-NIO vehicle drivers, solidifying NIO’s infrastructure investment in China.