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CNBC AI News: The 2025 Future Automotive Pioneers Conference, held at the Shenzhen International Convention and Exhibition Center (Bao’an) and running through June 1st, has already made waves, showcasing the latest advancements in the rapidly evolving EV landscape.
NIO’s founder, chairman, and CEO, William Li, injected a dose of linguistic cleverness into the proceedings. For the first time, NIO’s full brand portfolio—NIO, ONVO, and Firefly—shared a single exhibit. Li, with a smile, riffed on the names, explaining that this “unified front – ‘NIO, ONVO, Firefly’” effectively spells out “Willing to Win” (“为了赢” – Wei Le Ying in Chinese, playing on the brand names) in a play on words, a nod, perhaps, to the relentless pursuit of success that epitomizes the spirit of Shenzhen.
Li elaborated, drawing a parallel between NIO’s ethos and Shenzhen’s renowned spirit of innovation and entrepreneurial drive. He emphasized that NIO’s presence at the conference, with its complete brand lineup, was a direct homage to Shenzhen’s city spirit, as well as a salute to entrepreneurs driving innovation and every one of their customers.
Beyond the clever wordplay, Li also highlighted a significant statistic: a striking 90% of users of NIO’s charging stations are individuals driving vehicles from other manufacturers. This further underscores NIO’s commitment to infrastructure investment, positioning the company as the most aggressive player in China in the deployment of a robust and accessible charging network.
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