Pinhão
-
Meituan Pinhão Fan Launches “Million Bright Kitchens” Initiative: Partnering with 200,000 Merchants to Showcase Kitchens via Images and Live Streams
Meituan’s Pinhão delivery platform launches the “Million Kitchen Showcase” to enhance food safety and transparency. The initiative partners with 200,000 merchants, providing consumers real-time kitchen access via images, texts, and live streams. Meituan aims to encourage one million merchants to adopt “open kitchen” setups, offering support and subsidies for live streaming. Pinhão now features storefront, dining area, and kitchen images alongside menus. Nearly 300,000 merchants already uploaded these visuals. Pinhão, with over one million merchants and 35 million daily orders, features more than 5,000 established restaurant brands.
