Ram

Ram launched its “Never Stop Being American” campaign, promoting American culture and traditions, with the new tagline “Nothing Stops Ram.” The launch, coinciding with Flag Day, features a patriotic ad narrated by Dana White. This campaign follows the return of the HEMI V-8 engine, Ram’s comeback to NASCAR, and its role as the exclusive truck sponsor for America’s 250th-anniversary celebration.

Ram is returning to the NASCAR CRAFTSMAN Truck Series in 2026 after 13 years, announcing a major product offensive with 25 planned announcements. The brand unveiled a new Ram 1500 concept race truck, marking its comeback and celebrating the return of the HEMI® V-8. This move is part of Ram’s strategy to showcase its performance trucks.