Ram’s “Never Stop Being American” Campaign Launches, Embracing New Ethos “Nothing Stops Ram”

Ram’s “Never Stop Being American” campaign rolls out across broadcast and social media.
The campaign celebrates American culture and traditions and introduces the brand’s new tagline: “Nothing Stops Ram.”
The launch coincides with Flag Day and features a custom rendition of “The Star-Spangled Banner” by Kenny Wayne Shepherd.
UFC’s Dana White provides the narration for the Ram brand anthem.
This follows the announcements regarding the return of the HEMI® V-8 engine and Ram’s comeback to NASCAR.
The Ram brand will be the exclusive truck sponsor for America’s 250th-anniversary celebration.

AUBURN HILLS, Mich., June 14, 2025 /PRNewswire/ — Just ahead of the Fourth of July, the Ram brand is igniting a patriotic firestorm. Fresh off the highly-anticipated return of the HEMI® V-8 engine and its re-entry into NASCAR, Ram is unveiling its new marketing campaign, “Never Stop Being American.” Along with this comes a bolder brand ethos: “Nothing Stops Ram.”

The “Never Stop Being American” campaign is a visual symphony of red, white, and blue. Featuring a custom soundtrack of “The Star-Spangled Banner” by Kenny Wayne Shepherd, and voiced by UFC’s Dana White, the 60-second spot, which launched on Flag Day, is a high-octane celebration of Americana. Think fireworks, roaring HEMI V-8s, NASCAR speed, tattooed grandmas, high-flying rodeos, tire-shredding burnouts, the Goodyear Blimp, the Ram Monster Truck, and fighter jets trailing patriotic smoke – all in a glorious, unfiltered ode to the spirit of the nation.

“Ram’s new campaign, ‘Never Stop Being an American,’ is designed as an ode to America, its people, its culture and time-honored traditions,” stated Olivier Francois, global chief marketing officer, Stellantis. “Launching this campaign, along with our new ‘Nothing Stops Ram’ tagline, sets the stage for an exciting year marked by the comeback of the HEMI V-8, our return to NASCAR, and our role as the exclusive truck partner for America’s 250th anniversary celebration.”

The news of the HEMI V-8’s return and the NASCAR comeback was officially revealed by Tim Kuniskis, global CEO of the Ram brand, during a live NASCAR event at the Michigan International Speedway on June 8. “Last weekend, we let our Ram customers know that we heard them loud and clear, and the HEMI V-8 is back,” said Kuniskis. “Nothing stops Americans, and nothing stops Ram. So, when our drivers told us what they wanted in their trucks, we answered the call. This is just the start of what will be an unforgettable year for the brand and for our customers, which starts now by giving them the freedom of choice, including the return of an iconic American powertrain.”

The “Never Stop Being American” marketing campaign was a collaborative effort between the Ram brand and Glue IQ, with Doner crafting the bold “Nothing Stops Ram” tagline.

Adding to the excitement, the Ram brand also debuted its “Ram-Demption” campaign during last weekend’s events at Michigan International Speedway, officially heralding the return of the HEMI V-8 and the brand’s NASCAR comeback. The 68-second video captures Kuniskis behind the wheel of Ram’s NASCAR concept truck at Darlington Raceway, with the iconic Goodyear Blimp soaring above. “Ram-Demption” is available in 60-, 30-, and 15-second formats across NASCAR media and the Ram brand’s social channels, and is also available in its full length on Ram’s YouTube channel. “Ram-Demption” was created in partnership with the Argonaut agency.

Ram is now also set to play a major role in the momentous 250th-anniversary celebrations of the United States, by announcing its exclusive truck brand partnership with America250, the bipartisan organization tasked with leading the commemoration of the signing of the Declaration of Independence.

Ram brand will play a central role in the yearlong celebration, which includes providing trucks for America250’s official events across the country. Ram will also be unveiling a limited-edition A250 vehicle within its truck portfolio to commemorate this milestone. More details on this commemorative vehicle will be released as the celebration progresses throughout the year.

The former parent company of Ram, celebrated its 100th anniversary on June 6, 2025.

Ram Brand
Ram offers a complete lineup of pickups and commercial vehicles, including the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster vans.

The Ram Light-Duty and Heavy Duty pickups have been significantly enhanced for 2025 and introduce new products in the rapidly expanding sport truck segment. Ram has expanded its off-road performance truck offerings, including the new Ram 1500 RHO, boasting more horsepower per dollar than any other performance off-road pickup on the market.

In the commercial sector, Ram is launching the new 2025 Chassis Cab line with improvements designed to benefit customers and upfitters. Ram Professional is making substantial changes in process, execution and resources, with a focus on commercial offerings, dedicated B2B expertise, and refined sales and service support, critical to growing in this segment.

Ram continues to outperform the competition, setting the standards in the most important areas for truck buyers:

Segment-first: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Most luxurious: Ram 1500 Tungsten featuring air suspension, 24-way massage seats, and a potent 540 horsepower
Ram 1500 and Heavy Duty: Best ride and handling, thanks to a five-link solid rear axle with available, segment-exclusive, active-level air suspension
Ram 1500 RHO: Best off-road performance per dollar
Ram ProMaster: The most cargo space available in any traditional full-size cargo van
Ram Power Wagon: The most off-road capable full-size pickup

Ram is focused on enhancing market competitiveness and growth while maintaining its pricing power through innovative products, services, and electrified offerings. Integrated under the global Stellantis Pro One commercial vehicle organization, Ram currently offers a wide range of products globally, from the Ram 700 compact pickup to the Ram 5500 Chassis Cab and a range of ProMaster vans.

Ram is part of the extensive brand portfolio of Stellantis, a leading global automaker and mobility provider. For more information on Stellantis (NYSE: STLA), please visit www.stellantis.com.

Stay updated with Ram and corporate news and videos:

Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Ram Truck brand: www.ramtrucks.com
Facebook: www.facebook.com/RamTrucks
Instagram: www.instagram.com/ramtrucks
Twitter: @RamTrucks, @StellantisNA
YouTube: www.youtube.com/RamTrucks, https://www.youtube.com/StellantisNA

For further information, please visit the Stellantis media site for North America at https://media.stellantisnorthamerica.com.

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