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In a move that exemplifies the enduring power of collecting and the booming market for designer toys, actress Zhang Yuqi recently hosted a live stream that saw over 100,000 viewers tune in to watch her unbox a series of LABUBU blind boxes. The whimsical nature of the collectibles and the promise of giveaways fueled the event, capturing the essence of the craze driving this market.
LABUBU, a product of Pop Mart, has become a global phenomenon, captivating consumers with its playful designs and the thrill of the “blind box” concept. This success extends beyond China, finding a foothold in lucrative international markets.
In a testament to its popularity, LABUBU was even awarded the title of “Amazing Thailand Ambassador” in Thailand, where a themed store launched at the MEGA BANGNA mall in Bangkok generated over ten million RMB in sales on its opening day.
This international appeal has translated into significant growth for Pop Mart. Reflecting the intense demand, the Pop Mart APP recently topped the U.S. App Store’s shopping chart, with reports of eager buyers lining up before dawn to secure their own LABUBU finds.
This fervor has directly benefitted Pop Mart’s stock price, fueling upward momentum. The rising value of its shares notably led to the founder becoming the new wealthiest individual in Henan province. The market is also bearing witness to the collectible’s high value.
A rare, mint-colored LABUBU prototype fetched nearly 1.5 million USD at a recent auction, underscoring the investment potential of these sought-after figurines.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/2501.html
