Blind Box

Actress Zhang Yuqi’s live unboxing of LABUBU blind boxes drew over 100,000 viewers, showcasing the collectible’s popularity. Pop Mart’s LABUBU figurines, globally recognized, propelled the company’s growth, even topping the US App Store’s shopping charts. Demand is so high, that a rare prototype sold for nearly $1.5 million, and its value has significantly impacted the company’s stock price, leading to the founder’s ascent as the richest individual in Henan province.