Blind Box

Bubble Mart’s new Mini LABUBU blind box collection launched yesterday and sold out almost instantly online. The “Inner Code” series was particularly popular, causing overwhelming traffic and “Sold Out” messages on platforms like Tmall and Douyin. Early sales figures show over 1.078 million units sold across Bubble Mart’s online flagship stores. Founder Wang Ning anticipates the Mini LABUBU, designed as a phone accessory, will be a “super-selling blockbuster,” reflecting the company’s strategy to integrate IPs into daily life.

A customer received a Labubu blind box order from ZTO Express with the individual boxes and bags missing, only leaving the figures. ZTO cited a delivery error and offered compensation, acknowledging similar issues with collectible deliveries. The incident highlights the importance of secure delivery, proper documentation for consumers, and choosing reliable shipping services, especially for valuable items.

Actress Zhang Yuqi’s live unboxing of LABUBU blind boxes drew over 100,000 viewers, showcasing the collectible’s popularity. Pop Mart’s LABUBU figurines, globally recognized, propelled the company’s growth, even topping the US App Store’s shopping charts. Demand is so high, that a rare prototype sold for nearly $1.5 million, and its value has significantly impacted the company’s stock price, leading to the founder’s ascent as the richest individual in Henan province.