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CNBC AI News, August 29th — Bubble Mart’s latest miniature LABUBU collection went on sale last night at 10 PM, Beijing time. Individual blind boxes in the series retail for ¥79, while a complete set costs ¥1106.
The “Inner Code” series of vinyl-plush keychain blind boxes, a highlight of the collection, sold out almost instantly. Online commentators reported the mini-program displaying messages like “Extremely Popular” followed by “Sold Out” mere moments after the launch at 10 PM.
Payment pages on major e-commerce platforms like Tmall flagship store and Douyin Mall also experienced overwhelming traffic, with users seeing prompts such as “Too many people in the queue, please try again later.”
Early data indicates that combined sales across Bubble Mart’s official flagship stores on Douyin, Taobao, and JD.com exceeded 1.078 million units.
Bubble Mart founder Wang Ning previously expressed strong confidence in the mini LABUBU launch, stating, “We’re launching the Mini LABUBU this week. You might have previously hung it on your bag as an accessory, but starting next week, you can even hang it on your phone. We believe it will become a super-selling blockbuster product.” The comment highlights Bubble Mart’s strategy to further integrate their IPs into everyday life, increasing brand visibility and collectibility.
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Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/8215.html
