Sold Out
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Mini LABUBU Launch Sells Out Instantly, Exceeds 1 Million Units on E-Commerce
Bubble Mart’s new Mini LABUBU blind box collection launched yesterday and sold out almost instantly online. The “Inner Code” series was particularly popular, causing overwhelming traffic and “Sold Out” messages on platforms like Tmall and Douyin. Early sales figures show over 1.078 million units sold across Bubble Mart’s online flagship stores. Founder Wang Ning anticipates the Mini LABUBU, designed as a phone accessory, will be a “super-selling blockbuster,” reflecting the company’s strategy to integrate IPs into daily life.
