POP MART
-
Bubble Mart Outshines Hermès in American Eyes
POP MART’s LABUBU designer toys are experiencing immense global popularity, particularly in the US, fueled by celebrity endorsements and social media trends. Sales in the US market are booming, rivaling luxury goods. The craze has led to customization, high demand, and even the development of secondary industries. While successful, the company faces challenges in IP development and balancing product scarcity with market responsiveness.
