In a move reflecting the frenzied global demand for its products, POP MART Korea has announced a temporary halt to in-store sales of its LABUBU plush toys and keychains.
The decision, as stated in an official announcement, prioritizes customer safety and a commitment to providing a premium service, citing concerns over potential safety incidents at recent in-person sales events.
The company is committed to resuming sales with improved service and has expressed its apologies for any inconvenience, seeking the understanding and support of its customers.
This suspension follows a similar move in the UK and underscores the extraordinary popularity of the LABUBU line, both at home and abroad.
Reports from the US, specifically in Las Vegas, indicate consumers queuing in the early hours to secure their LABUBU toys before stores launched sales for the day. Retailers reported sell-out conditions quickly after the store opened.
The fervor surrounding the LABUBU phenomenon resulted in heightened risks in other locations, leading to POP MART’s UK sales suspension.
Compounding the product’s allure, numerous high-profile figures have showcased their LABUBU toys on social media. This celebrity endorsement has further fueled the public’s fascination and demand for the collectible items.
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