Ratings
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EstrellaTV Achieves Ratings Surge in July, Demonstrates Strong Growth Among Adults 18-49
EstrellaTV, MediaCo Holding Inc.’s Spanish-language network, experienced significant growth in July among the Adults 18-49 demographic during prime time, bucking industry trends. Its prime-time viewership increased by 13% year-over-year, driven by popular shows like *Alarma TV*, *Tengo Talento, Mucho Talento*, and *100 Latinos Dijeron*. Competitors like Univision and Telemundo saw declines, while EstrellaTV continues to expand with new programming like *Objetivo Fama* and live soccer events.
