Restaurant Industry

  • Fangzheng Restaurant Group: Reclaiming Brand Voice in a Multi-Platform Competitive Landscape

    Amidst challenging market conditions for restaurants, a multi-platform food delivery environment is emerging, empowering brands like Xin Faxian to reclaim control. This shift breaks traffic monopolies, granting restaurants increased visibility and access to new customers. Platforms compete on service and data transparency, fostering a healthier delivery ecosystem. Xin Faxian leverages these platforms for tailored marketing and product strategies, focusing on fresh ingredients and seasonal offerings, driving revenue and brand discovery. This competition marks a move towards a sustainable, high-quality delivery era for the restaurant industry.

    2025年8月15日
  • Restaurant and Delivery Double Standard Exposed: Fresh Meat In-House, Frozen Pre-Cooked Meals Delivered.

    An investigation reveals potential double standards in the restaurant industry, where some establishments allegedly use premium ingredients for dine-in customers while offering cheaper alternatives to delivery orders. This disparity, fueled by a lack of oversight and cost pressures, compromises food quality for delivery. The report highlights the need for industry regulation, transparent practices, and innovative solutions like “live kitchen streams” to ensure consistent quality and pricing, ultimately building consumer trust in the food delivery ecosystem.

    2025年7月18日