Restaurant Industry

A public dispute between Luo Yonghao and Jia Guolong (Xibei restaurant founder) erupted over the use of pre-prepared ingredients. Luo criticized Xibei’s alleged use of pre-prepared dishes and high prices, advocating for mandatory labeling. Jia denied the claims, launching initiatives to showcase food preparation. The debate highlights the gap between legal definitions of “pre-prepared” food and consumer expectations of freshness and transparency. Consumers, while not inherently opposed to pre-prepared meals, demand clear information, fair pricing, and chef-prepared quality when paying premium prices.

A public dispute erupted in China between influencer Luo Yonghao and Xibei restaurant founder Jia Guolong over Xibei’s use of pre-made dishes. Luo criticized Xibei’s practices on social media, prompting a strong response from Jia and a heated debate about food preparation transparency. Xibei responded by launching a “Luo Yonghao Menu” with a satisfaction guarantee and inviting customers to observe dish preparation. The controversy highlights the pressure on Chinese restaurants to balance efficiency with consumer demands for fresh ingredients and transparency.

Amidst challenging market conditions for restaurants, a multi-platform food delivery environment is emerging, empowering brands like Xin Faxian to reclaim control. This shift breaks traffic monopolies, granting restaurants increased visibility and access to new customers. Platforms compete on service and data transparency, fostering a healthier delivery ecosystem. Xin Faxian leverages these platforms for tailored marketing and product strategies, focusing on fresh ingredients and seasonal offerings, driving revenue and brand discovery. This competition marks a move towards a sustainable, high-quality delivery era for the restaurant industry.

An investigation reveals potential double standards in the restaurant industry, where some establishments allegedly use premium ingredients for dine-in customers while offering cheaper alternatives to delivery orders. This disparity, fueled by a lack of oversight and cost pressures, compromises food quality for delivery. The report highlights the need for industry regulation, transparent practices, and innovative solutions like “live kitchen streams” to ensure consistent quality and pricing, ultimately building consumer trust in the food delivery ecosystem.