Richard Liu

JD.com founder Richard Liu made a surprise appearance at a Jiangsu Provincial City Football League match in Suqian, cheering on the local team. This follows JD.com’s recent sponsorship of the league and coincides with the opening of four JD Discount Supermarkets in Suqian. Liu was also seen mingling with locals, highlighting his commitment to the region. The events showcase JD.com’s strategy of intertwining community engagement with business expansion, demonstrating investment in local sports development and economic opportunities.

Richard Liu, JD.com’s founder, emphasized his commitment to employee compensation while acknowledging the industry’s demanding work environment. He highlighted significant salary increases over the past 18 months, with some employees seeing their income nearly double. Liu cited the example of delivery personnel in Beijing, whose average gross salary exceeds RMB 13,000, upon which social security and housing fund contributions are based. He reiterated the plan to keep raising cash compensation.

JD.com’s CEO, Richard Liu, discussed parallels between JD.com’s operational philosophy and a successful retail chain’s employee-focused approach. He highlighted prioritizing employee well-being, fair treatment, and customer service. This retailer’s model emphasizes no sales targets, significant profit allocation to employees, and generous benefits like short workdays, ample paid leave, and store closures, fostering a positive work environment.