Rivian

Rivian, known for its R1T truck and R1S SUV, is expanding its lineup with the R2 SUV and R3 hatchback to reach a broader customer base. Targeting a $45,000 starting price for the R2, Rivian aims to compete in the mainstream SUV market. Production begins this year in Illinois, with a new Georgia factory planned for future expansion up to 400,000 units annually. This strategy addresses financial challenges and leverages streamlined design for cost-effectiveness, while the brand’s distinctive design features, such as its headlight style, help it stand out in a competitive market.

Rivian (RIVN) announced that CEO RJ Scaringe will participate in a fireside chat at Morgan Stanley’s Laguna Conference on September 11th at 4:50 PM PT. A live webcast will be available. Rivian, focused on electric vehicles and integrated services, aims to be a key player in the EV market. The company’s strategy includes software, services, and infrastructure, targeting both consumer and commercial applications with a commitment to sustainability. The event offers insights into Rivian’s strategy and growth plans.