secondary market

Xiaomi’s new YU7 EV has generated a secondary market surge, with pre-order slots trading at a premium. Long delivery times, up to 56 weeks for standard models, fuel speculation and urgency. The scarcity, coupled with hype, allows early buyers to resell slots at significant markups. While unofficial transactions flourish, official timelines are only provided to confirmed order holders, creating uncertainty for potential buyers. The YU7’s success highlights the competitive EV market and the demand for quick access to desirable models.

Xiaomi’s upcoming YU7 electric vehicle is generating intense market anticipation. Pre-emptive rental offers are appearing on secondary platforms, with daily rates potentially reaching 6,000 yuan, exceeding those of luxury cars like the BMW M5 and Bentley Flying Spur. Early adopters are anticipating high demand, mirroring the SU7 launch where initial rental prices were also high. However, experts predict significant early price volatility.

TSMC’s limited-edition employee suitcase, made with Bayer’s aerospace-grade Makrolon, has resold for up to NT$500,000 ($16,100) on secondary markets. Distributed as a 2024 internal reward, its lightweight durability and branded design have fueled collector demand. Analysts attribute this to Asia’s luxury resale trends valuing rare corporate memorabilia and TSMC’s strong employer branding amid tech talent competition. Similar frenzy surrounded prior TSMC collectibles like mugs and snacks, reflecting its cult-like status. The phenomenon underscores how workplace incentives inadvertently create high-value commodities, blending engineering prestige with cultural symbolism in Taiwan’s tech circles.