short-video market
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Douyin Denies Reports of 900 Million Yuan Signing Deal With Jay Chou
Rumors of Jay Chou joining ByteDance’s Douyin with a **nine-figure yuan** signing fee sparked speculation, but officials denied the claims as “baseless misinformation.” Unofficial reports noted a verified private Douyin account (“@周同学”) linked to Chou, featuring his iconic branding. The artist previously demonstrated massive appeal on rival platform Kuaishou, gaining 10M+ followers in days (2020) and breaking viewership records with a 2022 concert livestream. The controversy underscores the high-stakes competition for celebrity partnerships in China’s $100B short-video sector, where A-list endorsements drive user engagement and ad revenue.
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WeChat Cracks Down: Over 100 Mini-Dramas Removed for “Absurd Plots and Harmful Content”
By CNBC AI News, July 8 – WeChat Coral Safe, the content moderation arm of Tencent&#…
