By CNBC AI News, July 8 – WeChat Coral Safe, the content moderation arm of Tencent’s messaging giant, has issued a sweeping crackdown on problematic micro-dramas circulating within its ecosystem.
In a regulatory enforcement blitz, the platform has removed over 100 short-form video series after identifying content that violated China’s internet governance policies and WeChat’s operational guidelines. The banned content reportedly included sensationalized plots promoting unhealthy values, feudal superstitions, and intellectual property infringements.
The purge represents WeChat’s latest effort to clean up its burgeoning micro-entertainment sector, which has exploded in popularity but drawn increasing scrutiny from regulators concerned about content standards in China’s $5 billion short-video market.
The platform concurrently penalized several mini-programs hosting the prohibited content, though specific metrics on the business impact weren’t disclosed. Industry analysts suggest the move could temporarily affect ad revenues but ultimately strengthen ecosystem health.
WeChat’s statement emphasized ongoing commitments to “foster standardized development” in the micro-drama sector through collaboration with regulators and content creators. This aligns with China’s broader “Clear and Bright” internet governance campaign targeting low-quality online content.
The crackdown comes as Chinese tech giants face mounting pressure to balance explosive growth in short-video entertainment with increasingly stringent content oversight requirements from regulators.
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