social media landscape

Bluesky is pivoting from a direct X competitor to a community-focused platform inspired by Reddit. COO Rose Wang stated the goal is not to replicate past social media but to evolve into a useful discovery mechanism beyond broad public feeds. This shift leverages its open AT Protocol to foster diverse applications and communities. Despite user engagement challenges and funding, Bluesky aims to improve video features and cautiously explore monetization beyond traditional advertising, prioritizing a community-centric vision.