Sora

Meta’s AI app downloads surged 56% after launching Vibes, an AI-generated video feed. While showing promising initial growth, it lags behind OpenAI’s Sora in downloads. Creators find Sora easier to use for realistic videos. Meta is compensating creators for Vibes content and strategically targeting markets like India. Meta leverages third-party AI and internal development. Meta’s AI strategy, including the Vibes feed and digital AI characters are being closely watch by investors, along with a shift in priority demonstrated by reassigning their Metaverse strategy leader to AI product development.

OpenAI is collaborating with Bryan Cranston, SAG-AFTRA, and other talent unions to strengthen protections against deepfakes on Sora, its AI video platform. This follows concerns over unauthorized AI-generated content using actors’ likenesses, including Cranston’s. The partnership includes UTA, ATA, and CAA, aiming to improve Sora’s safeguards and address copyright issues previously raised about OpenAI’s training data. OpenAI supports the NO FAKES Act and requires opt-in consent for voice and likeness usage, reflecting a commitment to protecting performers’ rights amidst growing deepfake concerns.

OpenAI has temporarily suspended the generation of videos depicting Martin Luther King Jr. on its Sora platform after users created “disrespectful depictions.” The company cites concerns about the misuse of AI to portray historical figures and is enhancing its platform’s “guardrails.” Public figures can request exclusion from Sora-generated videos. This incident highlights the ethical challenges of AI-generated content, following similar concerns raised by Zelda Williams and Scarlett Johansson. This event underscores the need for robust safeguards in AI content creation tools.

Hollywood agency CAA has criticized OpenAI’s Sora platform, citing risks to intellectual property and creators’ rights. CAA questions OpenAI’s compensation and attribution stance, advocating for control, permission, and compensation for artists. Other agencies like WME and UTA have also voiced concerns, with Disney sending a warning letter to OpenAI. The Motion Picture Association urges action against copyright infringement. The entertainment industry’s increasing apprehension reflects broader legal uncertainties surrounding AI-generated content and copyright law.

OpenAI’s AI video generation app, Sora, has quickly become the top free app on Apple’s App Store, surpassing Gemini and ChatGPT. The invite-only iOS app allows users to create and share short-form AI videos, powered by OpenAI’s advanced Sora 2 model designed for realism. While OpenAI addresses safety concerns and user control, early videos have raised ethical questions about potential misuse and deceptive narratives. OpenAI aims to balance innovation with responsible deployment in this rapidly evolving field.