Southeast Asia

Haier holds the leading refrigerator market share in Southeast Asia as of H1 2025, experiencing over 50% growth in the large refrigerator segment. Building on this momentum, Haier launched its Wave Series refrigerator in the region, adapting the successful domestic model to local needs. The Wave Series features advanced preservation technology, space-saving design (crucial for smaller Southeast Asian kitchens), and Smart Ice technology, catering to the region’s hot climate and beverage preferences. The refrigerator aims to continue Haier’s growth in the area.