Taobao Flash Delivery

Taobao Flash Delivery and Ele.me (Alibaba companies) have launched new racing suit-inspired uniforms for delivery riders, sparking online buzz. Beyond aesthetics, the high-performance uniforms prioritize practicality with windproof, water-resistant material, reflective strips, graphene lining, and smart helmets featuring AI assistance and safety sensors. The uniform includes a “Golden Rescue Information Pocket” for emergency data and a medical kit. This investment signals a shift towards professionalizing the delivery sector and enhancing rider safety and well-being, supported by Alibaba’s “City Rider – Orange Initiative.”

Taobao Flash Delivery is upgrading its riders’ uniforms with a Formula 1-inspired design for the autumn season. The orange and black uniforms feature reflective strips for safety and are branded with various Alibaba logos. This stylish update coincides with significant growth in Taobao Flash Delivery’s rider network, with monthly active riders up 181% and crowdsourced riders increasing by 236%. More riders are also earning over 10,000 yuan monthly, reflecting the rising demand for efficient delivery services.