Taobao Flash Delivery Riders Sport Racing-Inspired Uniforms Covered in Alibaba Brand Logos

CNBC AI News, August 11th – Alibaba’s Taobao Flash Delivery is gearing up for a stylish autumn, and its delivery riders are getting a sartorial upgrade to match. According to reports, selected riders recently participated in an internal workshop organized by Taobao Flash Delivery, offering them an exclusive sneak peek and fitting of the new fall uniforms.

Images from the event reveal a design that’s more Formula 1 than food delivery. The new uniforms, primarily in bold orange and black, boast a streamlined aesthetic reminiscent of racing apparel. The uniforms are designed to make a statement on the streets.

Safety hasn’t been sacrificed for style. Reflective strips are strategically placed on the chest and back, enhancing visibility during nighttime deliveries, a crucial feature for urban couriers.

But the real story lies in the branding. The uniforms are splashed with the logos of Alibaba’s core businesses, including Taobao Flash Delivery itself, 1688, DingTalk, Hema, Ele.me, Alipay, Quark, Fliggy, Alibaba Cloud, Amap, and Damai. It’s a walking, talking (or rather, riding) billboard for the Alibaba ecosystem.

These aren’t just fashionable threads; they represent a growing workforce and potentially lucrative opportunities. Data indicates a significant rise in the Taobao Flash Delivery rider network since its launch. As of the end of July, the monthly active rider count has surged by 181%, with crowdsourced riders experiencing an even more impressive growth of 236%.

And the rewards are tangible. The number of riders earning over 10,000 yuan (approximately $1,400 USD) in July increased by 184% compared to the same period last year.

On the first day of autumn, Ele.me saw its rider numbers soar to 3.5 times that of the previous year, with riders in directly-operated cities enjoying an average income 1.4 times higher than last year. The demand seems to be reflecting a growing need for swift and efficient delivery services.