Taobao Vision

Taobao Vision, Alibaba’s spatial shopping app, is set for offline expansion, aiming to merge online and physical retail. A concept store, piloting at headquarters, features virtual test drives and smart home scenarios, utilizing 3D AI avatars as virtual assistants. The app, which won an Apple Design Award for its immersive 3D product models, offers millions of 3D items and partnerships with major brands, including an upcoming collaboration with an outdoor brand to create a first-of-its-kind virtual assistant experience.