Taobao Vision to Launch Offline Presence This Year, Flagship Project Pilot Underway at Alibaba Headquarters

CNBC AI News – June 5th

Sources indicate that Taobao Vision, the e-commerce giant’s spatial shopping application, is gearing up for an offline expansion this year, aiming to revolutionize the retail experience.

The move is part of Taobao’s broader strategy to integrate its immersive online shopping experience with traditional brick-and-mortar retail through a “future flagship store” initiative. This represents a significant attempt to bridge the gap between the digital and physical worlds of commerce.

According to industry insiders, the concept store, currently undergoing a pilot program at the company’s headquarters, is showcasing the potential of the technology. Initial demonstrations have included virtual test drives with the SU7 from a major electric vehicle manufacturer and immersive smart home scenarios, available by invitation only.

Furthermore, the project will feature Taobao’s latest 3D AI digital avatars, designed to act as virtual shopping assistants within the physical store environment. The first collaboration is set for a partnership with a leading outdoor brand, marking a first-of-its-kind experience for a virtual assistant mimicking a real-life sales associate in a physical retail setting.

In related news, Apple yesterday announced the winners of its 2025 Apple Design Awards, with the Taobao Vision Pro app winning in the “Outstanding Interaction” category.

The Taobao Vision Pro app has redefined virtual shopping through its high-precision 3D product models, offering an immersive spatial layout and intuitive user interface.

The application has been meticulously designed, focusing on factors such as product placement, orientation, control, and overall functionality, making it easier for users to browse and compare an extensive product catalog.

Taobao Vision currently offers access to millions of products, with millions of items rendered in 3D, a number that continues to expand rapidly.

Over the past year, Taobao Vision has successfully partnered with a diverse range of prominent brands across several categories, including DJI, the electric vehicle manufacturer, high-end fashion houses, cosmetics companies, and home appliance manufacturers, showcasing the platform’s growing influence.