Threads

Threads is launching “Dear Algo,” an AI feature letting users control their feeds via direct prompts. This mirrors chatbot interactions and signals Meta’s deeper AI integration, following recent AI enhancements on Facebook. Meta plans significant AI investment, projecting $115-$135 billion in capital expenditures this year. Threads, a competitor to X, now has 400 million monthly users and is rolling out ads. “Dear Algo” requests, made via public posts, will adjust feeds for three days, initially testing in select countries.

Meta is launching ads on Threads globally next week to generate revenue from its rapidly growing user base, which has surpassed 400 million monthly active users and is competing directly with X. This move aims to mirror the successful monetization strategies of Facebook and Instagram. Ads will be rolled out gradually, building on previous testing. Meta also plans to introduce new features to enhance the platform’s appeal and advertising capabilities.