tourism

Mianyang, Sichuan province, has launched a pilot 4.5-day workweek under its *2025 Consumer Revitalization Action Plan*, introducing a “Friday afternoon + weekend” model to boost tourism and domestic spending. The voluntary policy aims to alleviate overcrowding during peak holidays by dispersing travel demand, with analysts noting its alignment with national efforts to stimulate consumption. Preliminary estimates suggest an 8-12% rise in regional tourism revenue, benefiting hospitality sectors. While differing from Western compressed workweek models focused on productivity, the initiative’s success could inspire similar trials across China. Social media反响热烈 show strong public support for extended leisure time and reduced travel congestion.