TuHu Car

JD Auto was found guilty of unfair competition against Tuhu Car by the Shanghai Intellectual Property Court, stemming from JD Auto’s “Zhenhu Price” campaign. The court ruled the campaign constituted commercial disparagement and false advertising. JD Auto must cease the practices, pay Tuhu Car 5 million yuan in damages, and publish a statement across multiple platforms for ten days to mitigate reputational damage. Tuhu Car confirmed receiving the compensation but awaits JD Auto’s public statement.

TuHu Car won a lawsuit against JD Auto in China over JD’s “Crush Tiger Price” campaign, which was ruled as unfair competition. The campaign, launched around TuHu’s Hong Kong IPO, aimed to undercut TuHu’s prices by 5%. TuHu argued this misrepresented their pricing. The court sided with TuHu, ordering the cessation of the campaign. This case underscores the intensifying competition in China’s auto maintenance e-commerce and sets a legal precedent regarding aggressive pricing strategies.