August 4, 2025 – JD Auto, in an official statement released on its “JD Auto” account, declared that the Shanghai Intellectual Property Court had ruled against it in a case involving its “Zhenhu Price” promotional campaign, citing unfair competition. This announcement follows the final judgment issued by the Shanghai Intellectual Property Court on July 21, 2025, which sided with Tuhu Car in the “Zhenhu Price” lawsuit and rejected JD Auto’s appeal. The court’s ruling is now in effect.
The Shanghai court determined that JD Auto’s actions constituted commercial disparagement and false advertising, leading to unfair competition and creating the potential for consumer confusion. The legal battle between Tuhu Car and JD Auto began in September 2023, when JD Auto launched a series of marketing initiatives centered around the slogan “Zhenhu Price.” Tuhu Car filed its lawsuit in January 2024, alleging unfair competition, initiating a legal process that spanned nearly two years.
According to the court documents, JD Auto’s “Zhenhu Price” campaign, which touted prices “5% lower than competitors,” was deemed misleading to consumers and constituted false advertising. The court further found that the “Zhenhu Price” campaign amounted to commercial disparagement, and that both these practices constituted unfair competition. As a result, the court ordered JD Auto to immediately cease its unfair competition practices against Tuhu Car.
In addition to ceasing unfair competition, the Shanghai Intellectual Property Court ordered JD Auto to pay Tuhu Car 5 million yuan in damages. Furthermore, JD Auto is required to publish a statement on its “JD Auto” WeChat account, video account, Weibo, official flagship store on Douyin (Tik Tok) and JD Auto APP for ten consecutive days, starting within ten days of the judgment’s effective date, to mitigate the damage caused to Tuhu Car’s reputation.
Official Court Document
A Tuhu Car representative confirmed that the compensation payment had been received but that JD Auto had not yet issued the court-mandated statement to rectify the damage to Tuhu Car’s reputation. The representative stated: “As a pioneer in China’s auto services industry, Tuhu Car consistently adheres to national laws and industry regulations. We actively support the nation’s efforts to combat malicious, ‘involution-style’ competition and are committed to enhancing the consumer experience through technological innovation. We appreciate the fairness of the national judicial system in this ruling. Tuhu Car will continue to uphold its original mission, maintain strict self-discipline, and promote the high-quality development of the industry. We are committed to building a thriving and healthy aftermarket ecosystem for automobiles together with industry partners who abide by laws and regulations.”
This case underscores the importance of adhering to legal regulations and ethical business practices in the marketplace. By prioritizing service quality and fostering a fair and competitive environment, the industry can achieve mutual success and benefit all stakeholders.
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