UK enterprises

Deloitte’s UK CFO Survey reveals a strong pivot towards technology, particularly AI, for productivity and growth. CFOs anticipate significant tech investment increases, treating it as a structural rather than discretionary cost. AI optimism has surged, though risk appetite remains subdued, suggesting a preference for defined AI use cases and measurable outcomes. Despite growing confidence, external uncertainties and a cautious approach to capital expenditure persist, emphasizing the need for demonstrable business value in digital initiatives.