Yingzhong Holdings
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Yingdulai Explains Rebranding from Pangdulai: Naming Tied to Yingzhong Holdings Group Affiliation
A Chinese retail chain, Pang Dulai, rebranded to Ying Dulai overnight, replacing “Pang” (胖, plump) with “Ying” (盈, profit) in signage and digital platforms. The Zhejiang-based mall’s parent group, Yingzhong Holdings, cited strategic alignment as the reason. The move follows a cease-and-desist letter from rival Pang Donglai over alleged brand imitation. While the company denied legal pressure links, analysts note the covert rebrand mirrors crisis tactics in China’s competitive retail sector, sparking discussions on corporate identity and legal risks in rapid pivots.
