YU7 SUV
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Xiaomi’s Lei Jun Explains Correct YU7 Pronunciation Inspired by Zhuangzi’s “Riding the Wind” Philosophy
At its 15th anniversary event, Xiaomi unveiled the YU7 SUV, blending Chinese philosophy with automotive design. Founder Lei Jun emphasized the Daoist-inspired name (“YU,” fourth tone), symbolizing freedom and effortless mobility. The launch showcased a vibrant Lava Orange variant and teased five upcoming colors, surpassing customization expectations. Lei positioned the vehicle for the “young at heart,” reflecting Xiaomi’s strategy to merge premium tech with accessible branding in the competitive EV market. The event marked Xiaomi’s ambitious automotive push, marrying cultural narratives with innovation, as industry observers assess its global appeal against established automakers. (99 words)
