Xiaomi Unveils YU7 SUV with Philosophical Flair at 15th Anniversary Event
BEIJING—Xiaomi founder Lei Jun took center stage in a crisp white suit at the company’s 15th-anniversary event on Wednesday, finally lifting the curtain on its highly anticipated YU7 SUV—a vehicle infused with classical Chinese philosophy and bold design choices.
The tech mogul opened the evening’s strategic launch event with an unexpected language lesson, clarifying the pronunciation of “YU7” for global audiences. “It’s ‘YU’ with a fourth tone—inspired by Zhuangzi’s concept of ‘riding the wind,’” Lei explained, referencing the ancient Daoist text. “This name captures the essence of effortless movement and freedom, mirroring the driving experience we’ve engineered.”
The event doubled as a masterclass in brand storytelling, with Lei positioning the YU7 as more than a vehicle. The company revealed a vibrant Lava Orange variant—**dubbed “passionate and energetic”** by the CEO—alongside previously announced Jadeite Green and Titanium Metal colorways. Five additional hues are slated for future reveals, exceeding market expectations for customization options.
In a lighthearted moment, the 54-year-old founder quipped about targeting youthful consumers: “Age is just a number—this car is built for the young at heart.” Analysts suggest the remark underscores Xiaomi’s strategy to blend premium positioning with approachable branding in the competitive EV sector.
The YU7 launch marks Xiaomi’s boldest move yet into automotive manufacturing, combining tech-driven innovation with cultural storytelling. Industry watchers will be monitoring how the vehicle’s philosophical underpinnings and color play resonate in global markets previously dominated by legacy automakers.
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