Zhen Gu Jia
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京东养车: “Bone-Rattling” Prices with Massive Subsidies
JD Auto has rebranded its “$5 Billion Stimulus” campaign to “Zhen Gu Jia” (“Bone-Rattling Prices”) after a crowdsourcing initiative. The “818 Zhen Gu Jia Savings Fest,” starting August 11th, offers discounts up to 50% on tires, maintenance, accessories, and even electric bikes. Customers can save significantly with deals like RMB 250 off every RMB 500 spent on tires. JD Auto also introduces “365 Worry-Free Purchase,” extending coupon validity. This initiative aims to lower car ownership costs through transparent pricing and improved service.
