JD Auto is revving up savings for consumers with its newly rebranded “$5 Billion Stimulus” campaign, now dubbed “Zhen Gu Jia” – a term that translates to “Bone-Rattling Prices.” The change comes after a crowdsourcing initiative where car owners offered suggestions, resulting in a name that JD Auto hopes resonates with value-conscious customers. The “818 Zhen Gu Jia Savings Fest” kicked off on August 11th, promising discounts of up to 50% on everything from tires and routine maintenance to car accessories, modifications, window tinting, and even electric bikes.
The move follows the initial announcement of a substantial subsidy program, featuring deals like RMB 250 off every RMB 500 spent on tires (up to a maximum discount of RMB 500) and RMB 200 off maintenance services exceeding RMB 399. Select tires and maintenance packages will see prices slashed by as much as half. JD Auto is also rolling out a “365 Worry-Free Purchase” service, extending the validity of these coupons for a full year, giving consumers added flexibility.
The “Zhen Gu Jia” moniker is a direct response to earlier criticism surrounding the initially proposed “Zhen Hu Jia” (Tiger-Shocking Price) name. JD Auto responded by launching a contest encouraging car owners to propose alternative names. The winning entry, “Zhen Gu Jia,” was chosen for its implied promise of deep discounts and transparent subsidies. Other contenders included “Brothers’ Price,” “Thunder Price,” “Shocking Jing Price,” and the more radical “Table-Flipping Price.”
The “818 Zhen Gu Jia Savings Fest” signifies an expansion of JD Auto’s offerings. Beyond standard services like tire changes, maintenance, car washes, and puncture repairs, the promotion now encompasses a broader range of products and services, catering to diverse car ownership needs. Consumers can expect significant savings, potentially up to RMB 2,000 on select items and services, thanks to a combination of government incentives and JD Auto’s own subsidies.
JD Auto states its commitment to providing consumers with high-quality products and services at competitive prices. The company aims to lower the overall cost of car ownership through these subsidies, while simultaneously collaborating with partners to drive a more consumer-centric approach within the automotive service industry. By fostering transparency and reasonable pricing, JD Auto intends to improve overall service quality and enhance the customer experience.
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