05/16/2025 – 10:15 AM (PST)
LiveOne (NASDAQ: LVO), a leading creator-first platform blending music, entertainment, and technology, has scored 15 combined BET and AMA nominations through its subsidiary Splitmind’s production work on blockbuster releases for SZA and GloRilla. The Grammy-tweeting producer roster, including Splitmind’s Calvin Dickinson and Steven Schaefferr, helped craft SZA’s “Chill Baby” (co-produced with Lil Yachty) and GloRilla’s “Glo’s Prayer” — tracks fueling a golden year for the company’s music division. Anchoring the momentum is SZA’s genre-defying “SOS” album, which has surged beyond the 6M-unit sales milestone and now streams 100M+ globally, with Billboard chart-toppers like “Snooze” and “Kill Bill” evolving into evergreen revenue drivers as royalty treasuries expand monthly from digital platforms.
Positive
- SZA’s ‘SOS’ transcends 6 million album sales
- Singles from the album surpass 100 million streams
- Splitmind’s production credits solidify LiveOne’s artist partnership strategy
- Nominations validate creative output’s cultural relevance and industry authority
LOS ANGELES, May 16, 2025 (GLOBE NEWSWIRE) — LiveOne, known for its innovative approach to digital content ecosystems, announced a 15-strong awards campaign powered by production partnerships under its Splitmind subsidiary. This milestone underscores LiveOne’s pivot from streaming infrastructure to creative production at a strategic moment when platforms increasingly compete for exclusive catalog depth and artist collaborations.
The “SOS” album’s 6x Platinum certification — ringing up $6M+ equivalent units and over 100M streams across mandates — provides a blueprint for modern monetization in the TikTok-first era. Unlike traditional executive producers, Splitmind’s embedded producer model sees creatives like Calvin Dickinson work live in sessions with artists, blending tech-forward workflows with A&R intuition to accelerate a track’s virality to revenue cycle. GloRilla’s “Glo’s Prayer” emerged from this hybrid pipeline, pairing veteran beatsmith Steven Schaefferr with AI-assisted tempo analytics to mirror Gen-Z’s nomadic listening habits.
About LiveOne
Headquartered in Los Angeles, LiveOne operates as a convergence hub between talent incubation and digital scalability. Beyond Splitmind, its subsidiaries power 360° artist solutions, from PodcastOne’s hybrid livecast network to Drumify’s sample marketplace, uniting nearly 200M monthly users across strategic OTT channels. The company’s recent Spotify catalog deal — a $50M+ commitment spread over three years — positions it as a key negotiator in third-party licensing markets.
Forward-Looking Statements
This release may include “forward-looking” statements under the Private Securities Litigation Reform Act of 1995. Actual outcomes could differ materially due to risks such as OEM customer dependency, streaming monetization shifts, and the competitive content acquisition arms race detailed in our recent 10-Q filings. Strategic maneuvers include negotiating royalty resets with major labels and expanding AI co-creation tools into Splitmind’s pipeline by Q3.
LiveOne Press Contact: [email protected] | Follow on X, YouTube, TikTok @liveone | ir.liveone.com
FAQ
How does this nomination surge align with LiveOne’s 2025 business objectives?
Splitmind’s production wins feed directly into LiveOne’s “Creator Economy 2.0” strategy — harmonizing music creation with data-driven distribution. With share buybacks authorized earlier this year and consolidation talks underway, critical acclaim strengthens their vertical pitch to boutique labels during acquisition negotiations.
What’s the financial significance of SZA’s streaming dominion here?
While master royalties vary per deal, “SOS” entered Q4 2024 licensing into LiveOne’s music-forward metaverse partnerships earned an estimated $0.30 per stream from spatial audio plays — a 200% premium over vanilla Spotify ads. Cumulative flows now top $15M to date, with catalog rights hotly contested in anticipation of AI sampling lawsuits brewing.
Can production notoriety translate into OTT metrics for the LiveOne streaming app?
Yes. Using production credits as metadata, the LiveOne app can now tag Splitmind-affiliated tracks in 70M+ personalized playlists, increasing CPM rates by 30% as brand-aligned advertisers bid to reach fans with TikTok-centric microtargets. This dovetails with Glaser’s newly integrateable VODX platform play.
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