## Natural Grocers Kicks Off 2026 with “Resolution Reset Week” Offering Deep Discounts and Wellness Incentives
Natural Grocers is inviting shoppers to reaffirm their New Year’s health and wellness goals with its annual “Resolution Reset Week,” running from January 13th to 17th, 2026. The five-day event promises a suite of savings, sweepstakes, and complimentary wellness-focused items, aiming to make healthy living both accessible and rewarding for consumers.
This initiative arrives at a critical juncture for many consumers, as the initial enthusiasm of January resolutions often wanes. Natural Grocers aims to provide a tangible boost to help individuals maintain momentum. Raquel Isely, VP of Marketing at Natural Grocers, commented, “The New Year is full of good intentions, but sometimes we all need a little nudge to keep those healthy habits going. Resolution Reset Week is our way of making wellness feel fun, accessible, and rewarding.”
The core of the event centers on enhanced value for {N}power members, the company’s loyalty program. Throughout Resolution Reset Week, these members can expect discounts of up to 44% on a broad range of products spanning groceries, supplements, personal care, and household essentials. This tiered discount structure reflects a strategic approach to customer retention and increased basket size, encouraging members to explore different categories within the store.
Beyond direct price reductions, Natural Grocers is leveraging sweepstakes and giveaways to drive engagement. A grand prize of a year’s supply of groceries, valued at $5,200, will be awarded company-wide. Additionally, individual stores will offer a chance to win a set of the brand’s “Foundational Five” supplements, valued at $85. These incentives tap into consumer desire for aspirational rewards, fostering excitement and potentially increasing foot traffic.
Further perks are exclusively available to {N}power members. These include a complimentary can of Natural Grocers Brand Wild Tuna or Sardines with a minimum $10 purchase, a free reusable grocery bag, and entry into a bonus prize drawing for a Le Creuset Dutch oven with the purchase of any Kettle & Fire product during January. These targeted offers are designed to enhance the perceived value of the loyalty program and encourage specific product purchases.
The company is also extending significant discounts on select everyday staples through March 31st, a move likely aimed at locking in customer loyalty beyond the initial event. Items like Contented Hen® Select Free-Range Eggs, Natural Grocers Brand Organic Bread Loaves, and Truly Grass Fed™ Butter are featured with attractive pricing for {N}power members. This extended promotional period suggests a data-driven strategy to influence purchasing behavior over a longer timeframe.
Natural Grocers’ commitment to customer education is also prominently featured. The “Health Hotline Savings” offer up to 59% off selected products through January 31st, coinciding with the release of their January Health Hotline Magazine. This publication includes the “Count the Avocados” contest, a playful engagement tactic, and a curated list of popular recipes from 2025. Furthermore, the company is promoting its “Enjoy Your Food, Supplement the Rest” booklet, a comprehensive guide to vitamins and supplements, available both in-store and online. This educational content reinforces Natural Grocers’ positioning as a trusted resource for health and wellness information.
The company’s strategic emphasis on Nutrition Education continues with a free three-class series, “Three Essential Hacks for a Healthier You,” led by in-store Nutritional Health Coaches. Running from January 19th to February 8th, these classes cover topics such as “Eat Like a Regenivore,” “Balance Blood Sugar,” and “Detoxify Your Life.” Participants receive coupons for future purchases, incentivizing attendance and driving incremental sales. This approach integrates a service-based model with direct sales, fostering customer relationships and promoting a holistic approach to well-being.
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) operates 168 stores across 21 states. The company distinguishes itself through strict quality guidelines for its products, emphasizing organic produce and ethically sourced animal products. Its smaller, shopper-friendly store format aims to provide value and convenience, complemented by its extensive free science-based nutrition education programs. The company’s commitment extends to its employees, with significant investments in compensation and benefits, underscoring its “Five Founding Principles” which include a strong “Commitment to Community” and “Commitment to Crew.” This multi-faceted approach to customer engagement and operational excellence positions Natural Grocers to capitalize on the enduring consumer focus on health and wellness in the coming year.
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