eBay is implementing another round of workforce reductions, announcing plans to cut approximately 800 jobs, or 6% of its total staff. This move signals a strategic realignment for the e-commerce giant as it navigates a competitive landscape and seeks to bolster its growth initiatives.
An eBay spokesperson confirmed the layoffs, stating, “We are taking steps to reinvest across our business and align our structure with our strategic priorities, which will affect certain roles across our workforce. We are grateful for the contributions of the employees impacted and are committed to supporting them with care and respect.” The company indicated that these decisions were driven by evolving operating model needs, the identification of duplicative functions, and a recalibration towards future strategic priorities, with the cuts distributed across various departments.
As of December 31, 2025, eBay employed approximately 12,300 individuals globally, according to its most recent annual filing.
These recent layoffs follow a period of significant investment in artificial intelligence, a technology eBay is actively integrating to enhance both buyer and seller experiences. This includes the deployment of AI tools internally and a strategic partnership with OpenAI for its agentic web browser. Such technological advancements are critical as eBay faces increasing pressure from larger, rapidly expanding competitors like Amazon and Walmart, as well as other prominent online marketplaces such as Etsy, TikTok Shop, Temu, and Shein.
The company’s strategic pivot towards AI and acquisitions is further evidenced by its recent announcement to acquire Depop, Etsy’s popular secondhand fashion marketplace, for $1.2 billion in cash. This acquisition is poised to strengthen eBay’s appeal among Gen Z consumers, who constitute the vast majority of Depop’s user base, and expand its footprint in the rapidly growing fashion sector. eBay has also been focusing on other key growth categories, including collectibles, automotive parts and accessories, and refurbished goods, which collectively saw a year-over-year gross merchandise volume increase of over 16% in the fourth quarter. These strategic moves underscore eBay’s efforts to adapt and thrive in the dynamic and increasingly complex world of e-commerce.
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