Samsung Electronics is significantly broadening its embrace of artificial intelligence, extending access to OpenAI’s advanced AI tools, ChatGPT Enterprise and Codex, to a wider array of its workforce. This strategic move aims to empower employees across both technical and non-technical functions with sophisticated AI capabilities, signaling a new chapter in the company’s approach to integrating generative AI into its daily operations.
The expanded deployment encompasses all Samsung Electronics employees in Korea and specifically targets the global Device eXperience (DX) division, which oversees a critical portfolio of smartphones, consumer electronics, and home appliances. The company’s vision is to leverage these powerful AI assistants to drive innovation and efficiency across a spectrum of business areas, including software development, marketing, product ideation, manufacturing processes, and crucial data interpretation. Tasks ranging from in-depth information retrieval and streamlined document creation to novel idea generation and complex code-related work are set to be augmented.
This latest initiative marks a pivotal recalibration for Samsung, just three years after it initially imposed restrictions on employee use of generative AI tools due to pressing data security concerns. In 2023, the tech giant had to temper the use of tools like ChatGPT following incidents where sensitive internal information was inadvertently uploaded to external AI platforms. The current expansion is underpinned by the deployment of ChatGPT Enterprise, a version explicitly designed with robust data protection, granular user access controls, and enhanced security management features. OpenAI emphasizes that this enterprise-grade solution allows organizations to maintain strict oversight, enforce access policies, and operate AI tools well within their established internal security perimeters. This contrasts sharply with the previous, more generalized restrictions, highlighting Samsung’s commitment to a secure and controlled AI integration.
Samsung’s strategy is notably inclusive, eschewing limitations to specific business units or highly technical teams. The broad applicability of these AI tools is recognized, with OpenAI projecting their use across a diverse range of functions, catering to both specialized technical roles and general business operations. ChatGPT’s capacity to support knowledge-intensive tasks is well-documented, offering assistance in information analysis, document authoring, idea incubation, and data comprehension.
For the technical domain, Codex is positioned to revolutionize software development workflows. Its capabilities extend to writing, scrutinizing, and debugging code, as well as supporting the creation of internal tools, website development, software prototyping, and the automation of repetitive tasks. Furthermore, Codex is demonstrating its versatility by aiding non-technical teams in their day-to-day responsibilities, facilitating the development of custom internal applications and the automation of operational processes. OpenAI reports that Codex boasts over five million weekly users globally, underscoring its widespread adoption across diverse professional landscapes. In Korea, the company has observed a remarkable surge in Codex’s weekly active users, experiencing nearly an 800% growth since early 2026. Harrison Kim, General Manager of OpenAI Korea, hailed the agreement as one of OpenAI’s most significant enterprise deployments, emphasizing Samsung’s holistic approach to AI adoption across its entire organizational structure.
The strategic alignment between Samsung and OpenAI extends beyond tool deployment, touching upon critical infrastructure development. In a significant move in late 2025, Samsung announced its role as a strategic memory partner for OpenAI’s ambitious Stargate AI infrastructure initiative. This collaboration anticipates a substantial demand for Samsung’s memory solutions, with projections indicating a need for up to 900,000 DRAM wafers per month to fuel OpenAI’s burgeoning AI workloads.
Further solidifying this partnership, Samsung SDS, the conglomerate’s IT services arm, has engaged in discussions for a joint venture to develop advanced AI data centers and offer comprehensive enterprise AI services. This collaboration is poised to empower Samsung SDS to provide end-to-end consulting, implementation, and management services for businesses integrating OpenAI models into their proprietary systems. Samsung SDS has also secured a reseller agreement, enabling it to distribute OpenAI services within the Korean market and assist local enterprises in adopting ChatGPT Enterprise and other OpenAI offerings. Reports from Reuters indicated that Samsung Electronics and SK Hynix have already signed letters of intent to supply memory chips crucial for OpenAI’s Stargate project. These two South Korean titans collectively dominate a substantial portion of the global DRAM market and hold a significant share in the high-bandwidth memory (HBM) sector, which is vital for accelerating data transfer in AI systems. OpenAI’s projected monthly wafer demand for Stargate, cited by South Korea’s presidential office, could reach 900,000 units. Samsung has affirmed its commitment to meeting this demand with its cutting-edge memory solutions, while its various affiliates are actively exploring broader collaborations with OpenAI in areas such as data center solutions, enterprise cloud services, and foundational AI infrastructure.
The widespread adoption of AI in the enterprise continues to yield tangible benefits. A 2026 report by Deloitte on the State of AI in the Enterprise revealed that 66% of organizations reported enhanced productivity or efficiency gains from integrating enterprise AI. Moreover, 53% of these firms indicated improvements in their ability to derive insights and make data-driven decisions. While a French survey by Bpifrance suggested a more nuanced picture, with 77% of mid-sized companies employing generative AI, only 17% reported significant time savings. Nevertheless, Samsung’s strategic deployment across key business functions such as document processing, analytical tasks, software development, product innovation, marketing, and manufacturing underscores a clear pathway toward leveraging AI for significant operational improvements and competitive advantage.
OpenAI’s strategic push into the South Korean market is further evidenced by a series of collaborations. Seoul National University has initiated the provision of ChatGPT Edu to its extensive academic community, comprising 47,000 students, faculty, and staff. Additionally, OpenAI has partnered with Kakao to integrate ChatGPT’s conversational capabilities into KakaoTalk group chats, enhancing user interaction. A robust list of Korean enterprises, including LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour, are already leveraging ChatGPT Enterprise, OpenAI APIs, or Codex, signaling a broad and deepening engagement with advanced AI technologies across the nation’s corporate landscape.
Original article, Author: Samuel Thompson. If you wish to reprint this article, please indicate the source:https://aicnbc.com/23119.html
