CNBC has learned that prominent automotive influencer Chen Zhen has taken to social media to address concerns regarding outstanding debts, asserting his business operates on a solid financial footing.
In a Weibo post, Chen stated: “Avoid involving me; I don’t have bad debts. As the saying goes, eager buyers rarely get a good deal.” He clearly indicated his financial position, showcasing a preference for a healthy cash flow.
Digging in further, Chen elaborated, “Significant bad debts often signal that the owing party does not value the creditor. It often stems from the creditor being overly eager in forming partnerships, offering extended payment terms without adequate consideration.” This perspective suggests a disciplined and assertive approach to client agreements.
Responding to comments from his followers, one of whom noted Chen’s practice of requiring upfront payment (“刊前”), Chen affirmed, “In brief, we prefer to get paid first.”
The discussion was sparked by earlier comments from fellow automotive blogger “Blood旌旗,” who warned media colleagues to be mindful of their bad debt ratios in 2025. “Blood旌旗” indicated issues related to certain auto manufacturers offering sizable contracts that ultimately resulted in unpaid bills.
“Even if they offer many contracts, if the invoices remain unpaid, what good are they?” Blood旌旗 noted, adding that the importance of expense controls should also be observed as an important part of maintaining financial health.
The post then saw a response from another well-known automotive influencer, Han Lu, who jokingly claimed to have an exceptional level of bad debt compared to others, highlighting the competitive one-upmanship within the industry.
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