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In a bold move that’s sending ripples through the hospitality sector, e-commerce giant JD.com is making a determined push into the travel industry. After announcing its foray into the space on June 18th, JD.com is wasting no time in attracting partners.
The company is enticing hoteliers with an aggressive incentive: participation in the “JD Hotels PLUS Membership Program,” which offers a commission-free arrangement for up to three years.
The appeal appears to be working. According to a recent update from JD.com, they received nearly 50,000 applications from hotel businesses within just two days of the announcement.
JD.com’s pitch is built on its extensive ecosystem, claiming access to a massive user base of over 800 million high-spending consumers and strong ties with more than 30,000 major corporations plus around 8 million SMEs.
The platform is already a leader in the local lifestyle market, notably aligning itself closely with the core demographic of four-star-and-above hotels, a significant market advantage.
With the peak summer travel season fast approaching, JD.com is poised to capitalize on the anticipated surge in demand, hoping to see significant gains.
This isn’t the first time JD.com has taken on established players. In February, the company aggressively entered the food delivery sector, directly challenging Meituan.
JD.com’s strategy has centered around generous subsidies, such as promotional offers like coffee for under $1, and heavily discounted drinks from popular chains – a tactic designed to grab market share quickly.
That gamble has proven successful. It spurred a major reshuffling of the coffee market, leading major chains to increase their share of the online food delivery market.
However, taking on the travel industry comes with unique challenges. Copying and pasting the same strategy from the food delivery sector may not suffice.
The travel landscape is already a crowded one. JD.com faces tough competition from established players like Meituan, Ctrip, Tongcheng, and Fliggy, along with the rapidly expanding influence of TikTok.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/2963.html
