Pottery Barn Teen Teams Up with the Women’s National Basketball Association

Pottery Barn Teen Dribbles into New Territory with WNBA Collaboration

SAN FRANCISCO – In a slam dunk for brand synergy, Williams-Sonoma, Inc. (NYSE: WSM) is making a play for the teen market. Its design-forward brand, Pottery Barn Teen, has just announced an exclusive home furnishings partnership with the Women’s National Basketball Association (WNBA), the premier women’s basketball league in the United States. This marks the league’s first foray into teen home décor. The collection, featuring the logos of all 13 WNBA teams, is now available at Pottery Barn Teen, just in time to capitalize on the league’s surging popularity.

WNBA x Pottery Barn Teen Collection (Photo: Pottery Barn)

“The WNBA’s influence continues to crescendo, and we’re riding that wave,” said Jennifer Kellor, President of Pottery Barn Teen. “Following a record-breaking season, it’s exciting to offer this unique collection, celebrating both athletic achievement and stylish living.”

The line-up, designed with the dedicated basketball fan in mind, integrates WNBA team logos onto bedding, backpacks, and decorative accessories. Expect a modern, clean aesthetic, with team logos artfully stitched onto coordinated bedding. Fans also get the chance to personalize their space by choosing their favourite team’s logo on items like wall decor.

“We’re thrilled to partner with Pottery Barn Teen, bringing the WNBA’s energy directly into young fans’ homes,” remarked Colie Edison, WNBA Chief Growth Officer. “This collection reflects the league’s growing cultural impact and the enthusiasm of a new generation. As we reach new heights, partnerships like this deepen our connection with teens, empowering them to express their love for the game in their personal spaces.”

For budding interior designers and basketball enthusiasts, the full collection can be found at www.pbteen.com. Social media users can stay in the game by following @potterybarnteen and @wnba.

POTTERY BARN TEEN

Since its debut in 2003, Pottery Barn Teen has been a go-to for teens seeking to personalize their living spaces. Available online and in stores worldwide, the brand focuses on high-quality design and sustainable, eco-conscious materials. Pottery Barn Dorm, launched in 2010, provides dorm essentials with the same commitment to style and quality. Pottery Barn Teen is a key component of Williams-Sonoma, Inc. (NYSE:WSM) and offers exclusive perks and benefits via The Key Rewards loyalty program.

WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. stands as a leader in the digital-first, design-focused, and sustainable home retail sector. With a portfolio of brands, including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow. The company’s brands are marketed through e-commerce, catalogs, and physical stores. These brands collectively participate in The Key Rewards, the company’s customer loyalty/credit card program that offers customers exclusive benefits. Williams-Sonoma, Inc. maintains operations throughout the U.S., Puerto Rico, Canada, Australia, and the United Kingdom and has franchise operations in the Middle East, the Philippines, Mexico, South Korea, and India.

WNBA

Entering its 29th season in 2025, the WNBA is dedicated to growing basketball and its surrounding culture. Ranked by Morning Consult as the fastest-growing brand in 2024, and No. 4 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2025, the WNBA continues setting records for engagement across social and digital platforms, attendance, merchandise sales, and viewership. The league’s commitment to societal impact is highlighted by the WNBA Changemakers Collective, a group of forward-thinking companies partnering with the WNBA to improve the player experience. AT&T, Carmax, Deloitte, Google, and Nike are members of the WNBA Changemakers Collective.

WSM-PR

Pottery Barn Teen Teams Up with the Women's National Basketball Association