Luo Yonghao Reveals AR Glasses R&D: Millions Spent, Commercialization Unlikely Within a Decade

At the AGI Playground 2025, Luo Yonghao hinted at a new product launch after years of R&D under his company, Thin Red Line. Initially focused on AR glasses (found commercially unviable), the company pivoted to an AI-powered hardware/software solution, delayed by setbacks. However, a pure software solution is expected to launch within three months. Luo remained tight-lipped on specifics, likely due to past experiences with premature announcements.

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At the AGI Playground 2025 conference, tech entrepreneur Luo Yonghao hinted at the imminent launch of a new product, fueling speculation and anticipation within the industry. This marks a significant return to the tech world for the seasoned veteran, who has been quietly developing behind the scenes.

Luo, known for his previous ventures, confirmed he’s been deeply involved in research and development. He admitted he’s been absent from the public eye – mostly due to contractual obligations with an e-commerce company – but insisted that he has always been committed to innovation.

His new company, Thin Red Line, has been the focus of intense work over the past few years. Luo revealed a substantial investment, concluding that commercially viable augmented reality (AR) glasses are likely more than a decade away and remain prohibitively expensive.

Following the AR glasses endeavor, Thin Red Line pivoted to developing an AI-powered, combined hardware and software solution.

“Our initial plan was to launch the combined hardware and software solution late last year or early this year, but a major software engineering setback forced a delay,” Luo explained to conference attendees.

Staying true to the ethos of under-promising and over-delivering, Luo maintains that he prefers to hold back on details until a product is truly ready for market. Thin Red Line’s pure software solution, however, is now on the verge of launch, slated to hit the market within the next two to three months.

When pressed for specifics on the upcoming AI product, Luo adopted a playful veil of secrecy, stating he’s keeping details under wraps. He noted: “In the past, my penchant for premature announcements ruffled a few feathers internally. Some colleagues felt I was giving away too much, too soon.”

罗永浩自曝在埋头搞研发:烧了很多钱 证实十年内AR眼镜都不太可能商业化

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