Skechers Unleashes SKX_2 Boot to Dominate the Football Pitch

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The Next Generation Elite Style Worn by Harry Kane Features Signature Skechers Innovations to Promote the Comfort of a Good First Touch

LONDON–(BUSINESS WIRE)–
Skechers Football is making a powerful return to the pitch with the latest iteration of its signature boot: the Skechers SKX_2. This evolved design is engineered to empower players to take complete command of the ball and, by extension, the game. Football fans worldwide received an exclusive preview of the SKX_2 last week when Bayern Munich’s prolific striker Harry Kane sported the striking white and turquoise boot on the global stage during the FIFA Club World Cup quarter-finals in the United States. The SKX_2 officially launches today across Europe, as part of the new Skechers Football CTRL^ pack, a collection designed to celebrate and enhance the comfort of that crucial first touch.

Harry Kane debuts the all-new Skechers SKX_2 Elite boot—engineered for control, comfort, and the perfect touch.

“There’s no better feeling than that moment when everything just clicks, you’re in the zone with total control, and your sights are locked on the goal – Skechers helps me achieve that,” shared Harry Kane. “The SKX_01 was a fantastic debut boot for Skechers. With the SKX_2, you can truly feel the evolution. It’s quicker, sharper, and even more finely tuned for my game.”

Michael Greenberg, president of Skechers, commented, “As we enter our third season in football, we remain committed to innovating, evolving, and refining our offerings to ensure Harry Kane and all athletes can perform at their absolute best. We’ve incorporated valuable feedback from elite professionals and aspiring academy players alike in the design of the SKX_2. It retains the beloved elements of the original while introducing precision-engineered advancements that deliver exceptional comfort and performance when it matters most.”

Skechers Football provides a comprehensive range of styles, catering to every player and playing surface, including the new white and turquoise CTRL^ pack.

The new SKX_2 Elite is meticulously crafted for players who demand pinpoint strike control. Featuring a custom last engineered to optimize comfort and ensure a perfect fit, it enhances touch on the pitch. Key innovations include a resilient Hyper Burst Pro® sockliner, a lightweight Skechers Fitknit upper, and a versatile multi-directional outsole delivering exceptional traction across various surfaces.

Complementing the SKX_2, the lightweight Skechers Razor 1.5 Elite boasts an explosive, track-inspired design engineered to maximize acceleration and energy return. Its carbon-infused soleplate provides responsive power and agility during play.

Beyond the Elite versions favored by professional footballers globally, Skechers also offers the SKX_2 and Razor in entry-level Academy boots, optimized for performance and comfort at all skill levels. Additionally, Youth and Kids’ versions are available for the next generation of players aspiring to emulate their football heroes, featuring adaptable fits and enhanced comfort. Both ranges are readily available in firm ground and turf configurations.

The global launch campaign for the SKX_2 and CTRL^ pack will spotlight Harry Kane alongside a dynamic roster of Skechers ambassadors, including winger Barış Alper Yılmaz (Turkey National Team), West Ham United and Ghana National Team winger Mohammed Kudus, Real Betis and Spanish National Team midfielder Isco Alarcón, AS Roma and Italian National Team midfielder Niccolò Pisilli, AFC Bournemouth and Colombia National Team winger Luis Sinisterra, and Brighton & Hove Albion and Danish National Team midfielder Matt O’Riley.

Skechers is also rolling out an engaging digital initiative across its @skechersfootball social media channels worldwide: the Skechers ‘Fix My Touch’ campaign. This playful concept invites players to share stories or videos highlighting friends with a *less-than-perfect* first touch for a chance to win Skechers Football boots from the CTRL^ pack, aimed at elevating their game.

In addition to its football expertise, Skechers also provides high-performance footwear for elite and recreational athletes across basketball, golf, cricket, pickleball, padel, and running.

The new Skechers SKX_2 boot and the complete Skechers Football collection are available on Skechers websites, at select Skechers retail stores, and through specialty football retailers across Europe and in key markets globally. Football enthusiasts can gain insider access to Skechers Football product launches and more by following @skechersfootball on Instagram and TikTok.

About SKECHERS U.S.A., Inc. and Skechers USA Ltd.

Skechers USA Ltd. is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), widely recognized as The Comfort Technology Company®. Headquartered in Southern California, Skechers designs, develops, and markets a broad spectrum of lifestyle and performance footwear, apparel, and accessories for men, women, and children. With a presence in 180 countries and territories, Skechers products are accessible through department and specialty stores, as well as directly to consumers via skechers.com and over 5,300 Skechers retail locations. As a Fortune 500® company, Skechers manages its international operations through a robust network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and TikTok.

This announcement contains forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may include, but are not limited to, Skechers’ future domestic and international growth, financial results and operations, including expected net sales and earnings, product development, future demand for its products, planned domestic and international expansion, store openings, expenditures, and advertising and marketing initiatives. These forward-looking statements can often be identified by terms such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or their respective variations and similar expressions. However, actual results may differ materially from those projected in such statements due to various risks and uncertainties. These risks include, but are not limited to, disruptions to business and operations stemming from the COVID-19 pandemic, supply chain delays or disruptions, adverse international economic, political, and market conditions including inflation, tariffs, and foreign currency fluctuations, challenging consumer retail markets, geopolitical conflicts, challenges in managing costs and inventory levels, the loss of significant customers, reduced demand from industry retailers, order cancellations due to lack of product popularity, the maintenance of brand image, intense competition in the footwear market, particularly in performance footwear, the ability to anticipate and adapt to fashion trends and consumer demand, and sales performance during key selling seasons. The dynamic nature of these circumstances means that statements made herein could change, leading to actual results differing materially from those contemplated. The risks detailed here are not exhaustive, and Skechers operates in a highly competitive and rapidly evolving environment where new risks may emerge. Skechers cannot predict all such risk factors or assess their impact on the business, nor can it determine the extent to which any factor or combination of factors might cause actual results to differ. Therefore, undue reliance should not be placed on forward-looking statements as predictions of actual results, and reported results should not be considered indicative of future performance.

Skechers Unleashes SKX_2 Boot to Dominate the Football Pitch