At the “2025 Future Automotive Pioneers Conference” today, Richard Yu, Huawei’s Consumer Business Group CEO, delivered a characteristically bold and candid presentation, laying out the company’s vision and aspirations for the automotive market. His hour-long address was filled with quotable statements that immediately resonated with industry observers.
Here’s a breakdown of key takeaways:
1. “Think about it: if those ‘boundary-crossing’ models (referring to the HarmonyOS-powered AITO series) carried the Huawei logo, it would have been an instant win!” Yu asserted, highlighting the brand’s strong market appeal.
2. The next generation of smart cockpits is in the pipeline, promising another leap ahead of competitors.
3. Huawei’s autonomous driving technology isn’t just in the top tier; it’s leading the pack.
4. The AITO brand is firmly established at the high end of the market. Yu took pride in emphasizing his personal involvement in the design of the M9 model.
5. Huawei is years ahead in meeting the new national standards. Yu expressed concerns about the battery technology used by some competitors.
6. Yu criticized the use of EU standards when defining Level 3 autonomous driving, citing potential misapplication.
7. He pointed out that underperforming competitors can drag down the whole industry, urging the need to encourage genuine innovation while discouraging hype.
8. He also noted, setting a performance benchmark based only on the lowest performers isn’t the right approach.
Yu also added a self-deprecating disclaimer at the end, acknowledging that his statements should not be taken out of context.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/1403.html
