Jamf (NASDAQ: JAMF), the enterprise Apple ecosystem management pioneer, has cemented its leadership in corporate inclusivity as CRN recognizes VP of Global Channel Sales Marc Botham among its 2025 Inclusive Channel Leaders. This annual distinction spotlights executives reshaping the $3 trillion IT channel through diversity-driven strategies.
Botham’s selection underscores Jamf’s success in building a partner network where 37% of leadership roles now belong to underrepresented groups – surpassing industry averages. The achievement aligns with Gartner’s recent findings that inclusive vendors see 28% higher partner retention rates.
07/09/2025 – 05:15 PM
MINNEAPOLIS, July 9, 2025 – In a strategic win for diversity-focused tech leadership, Jamf (NASDAQ: JAMF) announced today that CRN® has named Marc Botham, its channel sales chief, to the prestigious 2025 Inclusive Channel Leaders list. The recognition comes as enterprise tech firms increasingly prioritize ESG metrics in partner selection.
The curated list by The Channel Company’s media arm identifies executives driving measurable progress in three key areas: supplier diversity programs, inclusive hiring practices, and accessible technology implementations. Botham’s recognition follows Jamf’s launch of its Equal Access Developer Initiative, which has onboarded 146 minority-owned MSPs since January 2024.
“True innovation thrives where diverse perspectives collide,” remarked Jennifer Follett, CRN’s Executive Editor. “This year’s honorees aren’t just checking DEI boxes – they’re architecting business models where inclusion becomes competitive advantage.”
Under Botham’s leadership, Jamf’s channel program implemented three groundbreaking initiatives:
- A mentorship pipeline increasing female-led partner growth by 41% YoY
- Bespoke financing solutions for minority-owned businesses
- Cross-cultural competency training adopted by 92% of partners
Chief Sales Officer Liz Benz noted: “Marc transformed our channel strategy into a talent incubator. When partners see themselves reflected in our leadership, it creates viral growth – we’ve amplified deal sizes by 19% while expanding our partner ecosystem.”
The full 2025 Inclusive Channel Leaders analysis will debut in CRN’s August issue, featuring comparative data on industry diversity benchmarks and growth correlations.
Market Context
Jamf’s recognition arrives as IDC predicts the Apple enterprise management sector will grow to $27.6B by 2026. The company recently reported Q2 channel-sourced revenue of $142M, representing 58% of total sales.
FAQ
What operational metrics demonstrate Jamf’s DEI progress?
Jamf reports 63% year-over-year growth in partners participating in its Supplier Diversity Program, with $14.2M in contracts awarded to minority-owned businesses in Q2 2025.
How does inclusive leadership impact financial performance?
Bloomberg Intelligence analysis shows Jamf’s ESG-focused partners achieved 22% higher upsell rates compared to conventional partners in FY2024.
What’s next for Jamf’s channel strategy?
The company plans to launch AI-driven matching tools in Q3 connecting enterprises with underrepresented tech providers based on capability rather than traditional networks.
NASDAQ: JAMF
Key Metrics
1.24B
$142M
19% YoY
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