LOS ANGELES, July 11, 2025 /PRNewswire/ — PepsiCo (NASDAQ: PEP) is redefining summer style through an innovative collaboration with cult streetwear brand Samii Ryan. The just-launched Pepsi x Samii Ryan capsule collection artfully merges Y2K nostalgia, rodeo fashion motifs, and the vibrant energy of PEPSI Wild Cherry, now available exclusively online.
Designed to capture summer’s effervescent spirit, the range features retro denim jackets, graphic tees, lounge sets, and accessories. Each piece showcases cherry-red accents and reimagined Pepsi branding, creating a playful synergy between beverage heritage and contemporary streetwear.
“Pepsi transcends refreshment – it’s a cultural touchstone evoking joy and authenticity,” said Samii Ryan, the brand’s founder. “This collaboration channels our shared ethos through a bold, rodeo-inspired lens with that signature wild cherry edge.”
The limited release targets fashion-forward consumers seeking collectible designer collaborations, available exclusively on SamiiRyan.com and select retailers through summer 2025.
ABOUT SAMII RYAN
Founded by entrepreneur Samii Ryan, the label crafts nostalgic, empowerment-focused streetwear fusing pop-culture references with unapologetic self-expression.
ABOUT PEPSICO
With products consumed globally over one billion times daily, PepsiCo’s portfolio innovation extends beyond beverages, reinforcing its influence across consumer lifestyles and cultural movements.
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