A viral TikTok creator known as “The Jungle Pups” has sparked online fascination and controversy with a satirical series flaunting what she dubs the “world’s most expensive Labubu collection.” Emerging as a force in the collectibles craze, she began documenting her acquisitions early in the Labubu trend, but it was only in June 2025 that she secured what she claims is a “singular” 24-karat gold rendition of the character.
“I own the only 24-karat gold Labubu globally,” she declared. “This is an authentic piece, forged from 200 grams of solid gold—we invested £20,000 to melt bullion and craft it.”
“We commissioned this bespoke creation because Labubu has exploded in popularity across social media, and we anticipate its valuation will rocket,” she added, underscoring a savvy—if unconventional—bet on the booming market for high-end figurines driven by trends in youth culture and speculative investing.
The debut video rapidly went viral, prompting widespread skepticism from viewers questioning the purity of the gold piece. In a bid to validate her claims, the creator released follow-up content showing magnet-based purity tests and later employed a so-called “gold detector” to assuage doubters, attempting to bridge the gap between playful satire and real-world luxury verification.
Despite her persistent efforts to mollify the audience through additional videos, many remained unconvinced. On July 7, The Jungle Pups unveiled even rarer variations in her trove, including emerald, diamond, and pink diamond back versions— a strategic showcase aimed at bolstering credibility while pivoting further into surrealist opulence.
The tension peaked when she utilized a “gem detector” resembling a meat thermometer to authenticate her gems. As she wielded the device near the ornaments, the video captured a distinctive beeping sound echoing a common phone ringtone. The irony ignited a wildfire in the comments section, highlighting how digital entertainment blends seamlessly with market spectacle today.
Viewers voiced their blend of amusement and disbelief:
“Wait—is that ‘detection’ beep actually a ringtone?”
“I’m in stitches—did anyone catch she’s orchestrating this entire charade?”
“Please tell me that’s not a repurposed meat thermometer…”
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