CNBC AI News, July 18th – China’s State Administration for Market Regulation (SAMR) has reportedly summoned executives from major platform companies, including Ele.me, Meituan, and JD.com, according to an article published today on the “Market Speaks New Language” WeChat account.
The SAMR emphasized that these platform companies must strictly adhere to laws and regulations such as the “E-Commerce Law of the People’s Republic of China,” the “Anti-Unfair Competition Law of the People’s Republic of China,” and the “Food Safety Law of the People’s Republic of China.”
Regulators urged the companies to diligently fulfill their responsibilities, further standardize promotional activities, engage in rational competition, and collaboratively build a healthy ecosystem that benefits consumers, merchants, delivery riders, and the platform companies themselves. The aim is to promote the regulated, healthy, and sustainable development of the catering service industry.
This comes amid a renewed battle for market share in the on-demand delivery space, with Meituan, Taobao Flash, and other platforms launching fresh rounds of promotional campaigns since July 5th. The competition highlights the intense vying for consumer loyalty in China’s fast-growing instant retail sector.
Meituan data reveals the scale of this activity. On July 12th, at 11:36 PM, the platform’s daily instant retail order volume surpassed 150 million. Within that total, Meituan’s “Pin Hao Fan” (拼好饭) saw over 35 million orders, and “Shen Qiang Shou” (神抢手) exceeded 50 million.
According to media reports, Wang Putao, CEO of Meituan’s core local commerce division, addressed the burgeoning “delivery war” by stating, “We don’t want to be embroiled in this; we don’t think this constant competition is meaningful.”
Wang clarified that Meituan initially resisted this intensified
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